Gold in History
Our fascination with gold, one of the world’s most valued minerals, hasn’t waned as it continues to be the leader in luxurious products. For over thousands of years, gold has been used in cultures to add glamour to the human body. Long admired for its ability to remain unchanged and untarnished by time and environment, pure gold endures as the ultimate natural element. Gold has continued to be a source of inspiration, artistry, creativity, charisma, and of course, enduring love. It sustains our senses and fires our imagination. The Gold Elements line of products brings all the benefits of gold in skin care directly to you, in unique, active skin care treatments.
As we take a trip through history, it was rumored that one of the beauty regimes Cleopatra followed was the use of gold in her skin care routine. Historians have long maintained that Cleopatra used a gold mask every night to enhance her complexion and keep her skin youthful, glowing and beautiful.
In ancient Rome, the benefits of gold in skin care was used for the treatment of a variety of skin problems. Gold was also regarded as the key to youth in ancient Chinese medicine, as the queen of Ch’ing dynasty used a gold massage roller on her face. Egyptians believed that gold has medicinal properties that can help in healing a few diseases.
While the thought of ancient civilizations using gold is captivating, how is it used today? In addition to being radiant in its beauty, gold in beneficial in many ways: It slows down the collagen depletion, increases skin’s elasticity, evens the skin’s complexion, stimulates cells making the skin firm, improves blood circulation and prevents premature aging, and wrinkles.
You may wonder, what does it do for your skin, and how do we extract and utilize gold’s properties for skin care?
Benefits of Gold in Skin Care:
The Gold Elements line offers advanced and effective cosmetic treatments and customized facials, giving an overall treatment to the skin. It also aids the reduction of wrinkles and helps brighten the complexion. Inspired by advanced cosmetic research it contains effective age-defying ingredients combined with trace elements of gold to give a youthful appearance to your skin.
A few of the benefits of gold in skin care are:
Improved Blood Circulation: The ions present in gold makes it a superbly heat conducting metal. As the gold actively draws heat to the skin’s surface during application, it helps in stimulating the cells and blood circulation, and thus produces a revitalizing, nourishing effect on the senses, creating a healthy-looking, natural glow resulting in:
Slowing Down of Collagen Depletion: Collagen is naturally produced to aid in keeping the body flexible, and giving skin and hair a youthful glow. Gold infused skin care slows down the depletion of collagen levels in your skin cells and helps to maintain the and defend against premature aging.
Activating the Basel Cells: Another benefit to gold infused skin care is its ability to activate basal cells which control the elasticity of your skin. The small particles of gold are absorbed into the skin, preventing the skin from premature aging, leaving your skin with a rich glow and younger-looking skin.
Reduction of Production of Melanin: Since 1929 Gold has been successfully used to treat rheumatoid arthritis by reducing inflammation as a whole. Gold’s anti-inflammatory properties also decrease skin inflammation, thereby slowing down melanin secretion and reducing age spots.
Production of melanin or dark pigment in the skin is responsible for tanning of the skin when exposed to sunlight. The production of melanin in the body can be reduced with the use of gold protecting against the look of aging.
Renewing of Skin Cells: Gold contains anti-bacterial and anti-inflammation properties that help oxygen to enter into the skin and pores for renewal and rejuvenation of skin cells. This helps in treating ulcers and inflammatory disorders of the skin. Gold can gradually break down elastin and restore the elasticity of your tissues, increasing the elasticity of the skin, by making it firm and toned.
Gold Elements invests its resources and focus on research and development teams. Our teams are continuously developing formulas that lead to new cosmetic properties and aiming to improve our products that make us the leader in luxurious world-renowned gold skin care.
Add a little gold to your daily skin care routine, and don’t be afraid to sparkle a little more.